Nike's no-Android stance on FuelBand is a huge mistake
Nike is only shooting itself in the foot with its stubborn reluctance to work with Android.
The athletic apparel company on Tuesday introduced its second-generation fitness tracker, the FuelBand SE, which worked beautifully on Apple's iOS devices and computers. Missing from the presentation, however, was any mention of Android.
But the company, for its part, maintains that the decision is tied to its desire to focus on a single consistent experience.
"With the audience using iOS and the audience using the Web, we wanted to make sure that we had the best experience possible," said Ricky Engelberg, the experience director for Nike's digital sports business. "We always want to evaluate new platforms, but we want to make sure we take care of the platforms that we're on."
That was the same argument Nike gave when it first introduced the original FuelBand in January 2012. But it doesn't hold up as well after nearly two years since its debut.