ZTE to launch new phones in mid-segment
As mobile phone manufacturers are trying their best to drop their prices, ZTE wants to focus on ‘value for money’. The Chinese Manufacturer has said that they want to focus on devices priced in the range of $100 – 200 which is equivalent to INR 6000-12000. They would use phones priced in the above mentioned range to drive their sales in India and form a place for them in the Indian smartphone market.
CEO of ZTE India, Mr Yuan Kang also said that India was a huge market and they were confident that their range of phones would definitely suit the Indian customer mind set. He added that they were planning to launch around 5 handsets online and 3-4 models offline.
ZTE has recently launched their new model, the V5 to be sold online on Snapdeal.com. This phone is priced at INR 10,999. The ZTE V5 has a 5 inch screen and is powered by a 1.2 Ghz quad core processor. They prime feature of this handset is the 13 mega pixel rear camera and the 5 mega pixel front camera. Other features include 4 GB internal storage (expandable upto 32 GB) and a 2,400 mAh battery.
Sale of smartphones in India has grown by almost three-fold to reach around 44 million in 2013 due to the availability of pocket friendly devices brought out by firms like Micromax and Karbonn. India’s market is led by Samsung and companies like Micromax, Karbon and LAVA also have significant shares. Google is also going to launch its budget handset in India soo which will further intensify the competition. [source]