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Exclusive: Meizu plans to unveil a number of products under the ‘Blue Charm&#82
11-Dec-2014, 01:10 PM
Post: #1
Exclusive: Meizu plans to unveil a number of products under the ‘Blue Charm&#82

UPDATE: Meizu has just scheduled an event for 23 December 2014, where it will probably unveil the Blue Charm brand. Check out our latest post for more detailed information.

It looks like finally everything is falling into its place. Although Meizu has been quite about its rumored Blue Charm Note phablet, our investigation reveals a much bigger picture.

Meizu’s Blue Charm Note is probably one piece of the puzzle as the Chinese manufacturer is reportedly establishing a whole new sub-brand by the name Blue Charm. Today, we saw more than five VERIFIED Weibo accounts by the name Meizu Blue Charm, each ending in a new product. So, Blue Charm won’t be just a smartphone sub-brand, as you may soon see more Blue Charm products like Blue Charm TV, Blue Charm Router, Blue Charm watch and Blue Charm tablet.

BlueCharm Note sub brands

Here’s the list of all the weibo accounts under the Meizu Blue Charm brand. You’ll see the verified icon on top of every account.

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Weibo Account Name (Eng) Chinese Name Weibo Account URL
Meizu Blue Charm Note 魅蓝手机
Meizu Blue Charm TV 魅蓝电视
Meizu Blue Charm router 魅蓝路由器
Meizu Blue Charm tablet 魅蓝平板
Meizu Blue Charm watch 魅蓝手表

Meizu could be adopting a strategy like Xiaomi, i.e. strengthening its smartphone brand and expanding into new product lines at the same time. The recent launch of Xiaomi’s Mi Air Purifier is the best example of the company’s expansion plans. The strategy seems to be working for Xiaomi, so if Meizu was to follow a similar path, we don’t see why it wouldn’t succeed.


The company recently released a teaser giving out the date 12.11, which probably means 12 December 2014, i.e. tomorrow. So, this particular teaser could be for the launch of the its new sub-brand, Blue Charm. Unfortunately, other than the image, the company did not reveal anything about the significance of the date. But with these new verified accounts suddenly cropping up on China’s most famous social networking website, Weibo, its more than likely that some of these products under the Blue Charm banner will be announced tomorrow.

Blue Charm logoBlue Charm logo 2

Moreover, a few hours back, the Blue Charm logo was leaked and Note specifications were leaked. So, everything points out to a big release.

Unfortunately, without an official company confirmation, we cannot be 100% sure whether this all is true. But as you can see, the bits and pieces are slowly coming together to reveal this big picture. We hope we’ll hear something about the Blue Charm brand tomorrow.

Stay tuned for more exclusive coverage.

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